Our Mission & Background
Mission: To create a trusted, open and monitored common platform that buyers and sellers of leads can use to standardize their processes so they can focus on building their businesses, not the hassles and expenses inherent to lead based marketing.
The LeadXchange (LeadXchange, LLC) was developed by Brian Kane and Chris Cullari, industry veterans in the online lead marketing industry. They met while at EducationDynamics where they were responsible for building lead forms and the associated task related to lead collection, delivery, and reconciliation. While there they build LeadWatchLive™, a Lead Management System that quickly became one of the top three most used LMS’s in the online education industry. Later, they formed their own company aimed at making the complicated process of building lead forms simple enough for the non-technical person. Their goal was to become to lead forms what SurveyMonkey™ is to surveys. Clients such as The Country Music Hall of Fame use their lead form technology. They decided to combined their experience and technology to create the LeadXchange with the idea of creating a marketplace platform that buyers and sellers of leads could standardize and optimize their operations around while making use of the powerful form and landing page building technology.
LeadXChange (LXC) is a Cloud based open platform matching lead buyers with lead providers. Fully scalable, redundant and monitored, it provides a full suite of powerful reporting, financial, and technical tools to truly streamline how the lead industry functions.