Core Features

Easy To Use

Agreements, Media Planning and Insertion Orders

The LeadXChange service allows buyers and sellers to execute binding legal agreements covering the exchange of services through the network. The system has a comprehensive media planning feature that allows Buyers to easily plan the next month’s campaign. Once finalized, it also allows for an easy monthly process to occur with auto-generated Insertion Orders, saving time and energy on the part of media buyers.

Lead Buyer Profiles / Sales Assistance (For Sellers)

Sellers will have access to a Buyer profile page. The page helps Sellers connect with Buyers who could use their services.

Media Planning (for Buyers)

The Media Planning feature is a powerful tool designed to allow the Buyers media buying staff to choose which Sellers they wish to do business with, at what price per lead, and for how many leads.

By default, a beginning plan is designed by carrying over the actual media buys by Seller, amount, CPL, etc. from the previous month. Buyers are able to adjust the previous spends as a basis for the next month’s buy. Along with each Seller’s information will be a notes field where the Seller can give information to the Buyer for consideration while the plan is being developed.

The report looks like the “Reconciliation Report” except that Buyer can modify the leads desired by line item and the CPL. The tool starts off at a very high level looking at each Seller as a line item. The Buyer is able to drill into the seller, into a campaign, then into each listing (degree, etc.). An example is shown below. The Cost-Per-Conversion information is included so that the buyer can try to skew the buy towards the lowest Cost-Per-Conversion. Areas in italics are calculated, the user is only able to update leads and cost-per-lead at the most granular level. At the bottom of the report, the “leads” and “spend” fields are totaled allowing the Buyer to easily calculate a mock buy and compare to their budget.

Media Planning (for Sellers)

The Media Planning feature is a powerful tool designed to allow the Buyers media buying staff to choose which Sellers they wish to do business with, at what price per lead, and for how many leads. By default, a beginning plan is designed by carrying over the actual media buys by Seller, amount, CPL, etc. from the previous month. Buyers are able to adjust the previous spends as a basis for the next month’s buy. Along with each Seller’s information will be a notes field where the Seller can give information to the Buyer for consideration while the plan is being developed.

Insertion Order

This menu item is an extension of the media planning feature. Once the Buyer has used the Media Planning feature to map out the next month’s media buy, using the “insertion order” feature will make each order with each Seller “official” and send them notification of such as a binding legal agreement. This is akin to clicking the “buy” button after verifying everything looks ok in a shopping cart.

Once the Buyer has clicked the “prepare insertion orders” button, they are asked to confirm the buy and a list of all the sellers, lead amounts, and total spend are shown. The user is asked to confirm the buy and when clicking “ok” it becomes final with notification being sent to the Sellers.

Data Upload

Allows Buyers to upload conversion data into the system to power many of the conversion related reports and features. Allows posting of unique ID into a copy/paste field where user clicks “upload”. The system will mark all of the associated leads as “non-billable”. [What non-billable reason is associated with this type of modified lead?]

Data Export

This feature allows the user to download lead data. Start and End date selected via a calendar, pulls data in a format that can be loaded into excel.

Powerful Tools

Lead Form Building Engine and Validation

Another core component of the LXC is a strong form building engine complete with validation, which both Buyers and Sellers can use to generate compliant forms, hosted on their own sites. This enables the marketing groups to build landing pages complete with forms, or build and test multi step forms without any need to involve their technical departments. LXC’s lead form engine is to lead forms what Survey Monkey™ is to surveys, only more powerful and easier to use. Through drag and drop functionality, non-technical personnel are able to quickly build forms, add validation, and post lead data.

Buyers are able to run their own marketing campaigns and pages while utilizing the form building engine. Sellers are able to create and maintain compliant forms without the need of a technical team. The LXC lead form builder allows sellers to maintain their own databases, leads are posted first to the sellers own database and from there to LXC where they are immediately delivered to the Lead Buyer.

Best of all, the forms automatically have LeadiD℠ technology embedded and are guaranteed to post to the LXC Lead Management System.

Content Management System

A simple CMS allows marketing groups to create, edit, publish, and modify content on their websites or landing pages. The system makes creation of these pages quick and simple through a drag and drop interface without a heavy reliance on technical staff. Coupled with the Lead Form Builder, marketing groups are able to build fully functional sales pages cumulating with a conversion funnel complete with lead form and “thank you” pages.

The CMS allows web marketers to quickly A/B test many variables to hone in on the most optimized page design. Once testing has generated a clear winner, then your technology group can take the vetted landing page and build it out fully on your normal platform. The CMS allows the complex testing process out of your technology group where the marketing team can have full control to quickly make changes in the effort to find the best placement and design of creative material.

Reporting & Analytics

Pacing Report for Lead Sellers

The pacing report shows how the Seller is pacing according to plan by degree level, rolling up to campaign level, rolling up to school level, rolling up to overall level. The time period covered defaults to month-to-date, but the user has the ability to select a starting and ending date from a calendar. The report will show pacing to plan on a lead basis, and pacing to plan on a financial basis. Billable leads are tracked for pacing purposes; total lead count is shown but not used in the calculation.

Pacing Report for Lead Buyers

The pacing report shows how the Buyer is pacing according to plan by degree level, rolling up to campaign level, rolling up to Seller level, rolling up to overall level. The time period covered defaults to month-to-date, but the user has the ability to select a starting and ending date from a calendar. The report will show pacing to plan on a lead basis, and pacing to plan on a financial basis. Billable leads are tracked for pacing purposes; total lead count is shown but not used in the calculation.

Billable Leads

Shows all leads by item (degree, course, etc.) level, rolling up to campaign level, rolling up to Seller / Buyer [depending on log in credentials] level, rolling up to overall level. The time period covered defaults to month-to-date, but the user has the ability to select a starting and ending date from a calendar. Another option would be a quick select feature of “prior month” which would save time in looking at billable leads while reconciling for invoicing. Leads can be sorted by “all”, “billable”, and “non-billable”. Within the billable report, both Buyer and Seller have the ability to modify and “save” lead data; i.e. they may change the “billable” field from “billable” to “non-billable” (and must select a reason why before saving) or they may change a “non-billable” back into a “billable” (and must select a reason why before saving

Conversions

Shows all leads by item (degree, course, etc.) level, rolling up to campaign level, rolling up to Seller / Buyer [depending on log in credentials] level, rolling up to overall level. The time period covered is selected by the user from a calendar. This report is simply another view into the same lead level data. At the bottom of the report there will be a “% conversion rate” which is calculated by: conversions / billable leads over the selected time period. [Note: do we want to be able to handle conversion by application? I think we start to force people to look at enrollments]

Cost-Per-Conversion

Shows all leads by item (degree, course, etc.) level, rolling up to campaign level, rolling up to Seller / Buyer [depending on log in credentials] level, rolling up to overall level. The time period covered is selected by the user from a calendar. This report is simply another view into the same lead level data and is very similar to the “Conversions” report. At the bottom of the report there will be a “% conversion rate” which is calculated by: conversions / billable leads over the selected time period. Next to this calculation there will be cost based data that sums the total amount spent for the leads / the number of conversions for the same sample, showing the Cost-Per-Conversion. Example: Total Spend: $3400, Conversions: 8, Cost-Per-Conversion: $425.

Worldclass LMS

Posting and Delivery Engine

The core of the LXC system is a Lead Management System with a variety of time saving and powerful features. The Lead Management System receives all lead posts from Sellers where they are screened for validity both on a general lead cleansing level, but also against the buyer’s criteria. If LeadID is utilized, communication will occur with the LeadID service during this process. After validation, the lead is delivered in real time via Post to the Buyers database where the follow up process may immediately begin.

Through a dashboard or automatic tie in through the buyers systems, leads that are later found to be non-billable are marked as such in the system allowing the Seller to know instantly which leads failed secondary validation and why.

The Lead Management Systems also contains a repository of all approved Buyer creative from logos, to lead form specifications, to degree and school information. The Lead Management System will automatically notify all Sellers of any changes to the approved material. Buyers are able to use the system as a single storage location of all material Sellers may need in order to promote the Buyers products. By keeping the system up to date, Buyers ensure that there is clarity in what can and should be promoted and more importantly what should not be promoted.